Drive World Conference & Expo | Silicon Valley, August 27 – 29 is part of the Informa Markets Division of Informa PLC

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Convince Your Boss

Get the go-ahead to attend Drive World with ESC using these handy resources.

When the brightest minds across automotive electronics and embedded systems join forces for three days in Silicon Valley, it's bound to be a valuable engineering event. Now it's time to show your boss.

Tip: Focus on what you'll bring back to the team and the value beyond what you get. Keep it short, powerful, and company- or team-focused.

Tips to Make it Happen

When crafting your plan, think about the bottom line: Why should the company budget for your trip and what's the return on the investment?

  • Determine the value – Show specifics on how your attendance will impact current projects, inspire knowledge, and eliminate obstacles.
  • Be solutions-driven – What issues pop up again and again? List exhibitors who could provide the solutions your team needs.
  • Provide a post-show rundown – Offer to deliver a short presentation or write-up on your key takeaways.
  • Plan for your absence – Whether it's working ahead or tapping a colleague to help out, explain how your missed time is covered.
  • Make it cost-effective – If three or more colleagues are attending, register the team with group discounts and offer to share a hotel room.

Why Attend

By 2020, the market spend across AVs, electric vehicles, and semiconductor and connectivity hardware/software is expected to grow to nearly $120B in the US. Together, electronics and embedded systems are redefining the cars of tomorrow and this inaugural event is fostering that connection.

The reasons to attend are many, but here are five important points to make to your boss:

  1. Technical Training: Get hands-on training at two complementary conferences covering nine tracks. Expand your understanding of security & safety, 5G, connectivity, IoT, and advanced technologies.
  2. Daily Keynotes: Get in front of the pioneers and innovators leaving an indelible mark in mobility at three keynote presentations.
  3. Professionals from All Backgrounds: Meet peers from Silicon Valley startups and multinational automotive OEMs alike. 2,000 attendees are expected to be there.
  4. A Unique Mix of Suppliers: The new Drive and ESC partnership connects two industries running along parallel tracks — automotive and embedded systems. Think: auto OEMs, rideshare companies, and start-ups meet electronics and semiconductor companies.
  5. Expo Activities: Network at the Lounge & Knowledge Bar, meet up-and-comers at the Startup Zone, and see live demos of AV technology in the Autonomous Zone.

Sample Letter to Management

Download our sample letter to use as a starting point while conveying the importance of Drive World and ESC to your boss. Simply tweak the message to sound like you and add a greeting and signature.

Expense Worksheet

One question inevitably comes up: How much will this cost? Make sure you've taken all costs into consideration and are prepared with a thoughtful answer.